• Undertaking Market Research and Concept Development

    Undertaking Market Research and Concept Development

    You have a great idea and are anxious to get your new business underway. Make sure you take the time to find out if your idea is appealing to others and if it can stand on its own two feet. It may take time, but doing research early on can save you grief further down the road.

  • Impressing the Bank or Investors

    Impressing the Bank or Investors

    There are key sections of your business plan that the bank or investors will review closely. It's true that they are drawn to your bottom line. Funders want to see how you will invest the money they give to you and how you plan to make it grow and create profits. The numbers are a big part of...

  • Maximize Sales During the Holiday Season

    Maximize Sales During the Holiday Season

    It's been a long year, and you and your staff are looking forward to spending time with your family and friends. Don't rest yet. The holidays are the perfect time to make a push for more sales and business contacts.

  • Running with the Big Boys

    Running with the Big Boys

    I lost a huge potential new contract this week. I put everything I had into the vendor meetings and proposal. They picked another firm to do the work because they were bigger than my company and they thought that they could get the work done faster. How did this outcome make me feel? Pretty happy,...

  • How Do You Know They Want It?

    How Do You Know They Want It?

    You have a great idea and are anxious to get your new business underway. Make sure you take the time to find out if your "idea" is appealing to others and if it can stand on its own two feet. It may take time that you don't want to spend now, but doing research early on can save you grief further...

  • Web Marketing for Women in Business - Making the Web Work For You

    Web Marketing for Women in Business - Making the Web Work For You

    Successful online marketing is more involved than most print or media materials. Your web site must provide complete information, interactivity through forms or e-mail, and your response to inquiries must be prompt. In addition to these items, more successful sites today also include e-commerce and...

  • Is the Web for my Business?

    Is the Web for my Business?

    Many companies find that having a website is a prerequisite to obtaining contracts. A professional looking website indicates that your business is keeping up with technology. Make sure that the site is kept up-to-date and has a current look. It is better to have no web site than to have a...

  • Promoting Your Web Site Effectively

    Promoting Your Web Site Effectively

    Your website is done, and now you need people to visit. There are websites that are dedicated to promoting your website.

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